Key Ways LED Screens Enhance Smart City Growth
The wave of “smart city” construction is sweeping forward and affecting the LED display screen manufacturing industry.
With the continuous improvement and updating of smart LED display technology, products, and solutions, the application of various smart city display terminals is becoming more and more common. The LED smart city display terminals formed by the combination of LED display industry and smart city ecology are gradually being widely used, especially in the promotion and application of pole screens, smart monitoring, traffic command displays, smart pedestrian crossing systems, etc., making LED displays bring more possibilities to smart city terminal displays.
However, in recent times, with the impact of the overall economic downturn and the instability of the industry itself, the current demand growth in the LED display screen market has slowed down; On the other hand, the industry is facing a high-pressure new normal of increased costs. Understanding the development trend of the industry and seeking survival through change is currently a choice that enterprises must make.
Therefore, in order to better expand the development of LED displays under the wave of smart cities, for many LED screen companies, in addition to ensuring that the quality and performance of smart display products can better meet market needs, they also need to further combine with specific smart city terminal display segmentation fields to carry out enterprise value positioning, product innovation, and marketing. This is an important option for LED screen companies to transform and innovate towards the “smart field”.
Firstly, in terms of product functionality, smart LED displays should not only have display and isolated functions in the past, but also integrate environmental perception, intelligent recognition and interaction, communication and other functions into a smart terminal. The application scope should also break away from the original attachment to walls, advertising columns, etc., and can be widely installed in public places such as pedestrian streets, squares, residential areas, scenic spots, commercial streets, gas stations, bus stations, high-speed service areas, toll stations, etc.
Secondly, in terms of marketing methods, LED display products applied in the “smart” field not only have their own product value, but screen companies also need to explore the data value they carry. It should be noted that smart display systems have functions such as communication, perception, interaction, identification and monitoring, forming various types of big data. The entire display system has formed a big data value chain. In the era of big data, this is where screen companies truly profit.
Especially with the networking of LED displays, LED smart city terminals are increasingly breaking through the boundaries of traditional LED products in terms of product functions and forms. Their functions are not only as exhibition carriers, but also as nodes in the big data value chain to sense and collect data.
